Custom Educational Email Course:
Turn Your Subscribers Into Revenue (Without another discount code)
You’ve mastered the art of list building. Your subscriber count makes other marketers jealous. But here’s what we both know is happening behind the scenes:
- Your marketing team dreads reporting on engagement metrics
- Your best emails are collecting dust in people’s inboxes
- Every campaign feels like shouting into the void
- Your CFO is asking uncomfortable questions about ROI
The Expensive Truth About Most Email Lists
Every new subscriber represents potential revenue. But right now? That potential is slipping through your fingers. Here's why:
Traditional email marketing is broken. Companies spend thousands getting people onto their list, then immediately start pushing sales messages. It’s like asking someone to marry you on the first date. Awkward for everyone involved.
There's a precise moment when subscribers are most likely to become loyal customers. It's not when you're running a flash sale. It's not during your big product launch.
It's in those first crucial days after they join your list.
Why This Timing Matters
After 11 years of studying subscriber behavior (and a background in behavioral sociology), I’ve cracked the code on what actually works. The Educational Email Course (EEC) system leverages three critical psychological principles:
- Peak Enthusiasm Window: Subscribers are most receptive to your message in the first 7-14 days
- Cognitive Investment: When people learn from you, they’re more likely to buy from you
- Reciprocity Loop: Providing genuine value creates a natural desire to engage further
"Who Are You and Why Should I Trust You?"
Look, I get it. You’ve never heard of me. That’s actually by design (Hello, NDAs). I’m the ghost writer big brands call when they need their email list to stop being a money pit and start being a money printer. I’m the person your competitors wonder about when suddenly your email game goes from “meh” to “holy cow, how are they doing that?”
Here's Where It Gets Fun
You know how everyone says “the money’s in the list”? Well, they’re half right. The money’s in knowing exactly what makes your subscribers tick. And that’s where I come in.
I don’t just write witty emails (though they are pretty fun). I dig deep into your audience’s psychology to figure out:
- What keeps them up at night (hint: it’s not what most companies think)
- What transformation they’re secretly hoping for
- How to build trust and establish your expertise
- How to position your offering as the obvious next step (without being salesy)
The "Make the Magic Happen" Process
Step 1: Planning Session (60 minutes) This is where we get all the good stuff out of your head and into a strategy. We’ll uncover:
The gold nuggets in your expertise you might be taking for granted
The perfect entry point that makes subscribers go “OMG, yes!”
The natural path from “just browsing” to “shut up and take my money”
Step 2: I Work My Magic While you go back to running things, I’ll be:
Blending science and vibes to create your custom strategy
Writing emails that make your subscribers actually excited to hear from you
Creating a blueprint your team can follow in their sleep
Step 3: Implementation That Won’t Make Your Tech Team Cry
Plays nice with whatever email platform you’re using
Clean documentation (because nobody likes messy handoffs)
Flexible enough to work as emails or a fancy course platform
Show Me The Numbers
Investment: 60 min of your time and $1,000 (aka probably less than you spent on your last software subscription)
What You Actually Care About:
- Engagement rates that make your analytics team do a double-take
- Subscribers who actually read your emails (shocking, I know)
- Revenue that doesn’t depend on slashing your prices
Real Talk Time
Your email list should be your secret weapon, not your team’s biggest headache. The EEC system turns those “maybe someday” subscribers into “take my money now” customers. Without the usual song and dance of constant discounts and desperate sales pitches.
Ready to make your email list work as hard as you do?
What happens on this consultation?
We’ll meet via Zoom and I’ll show you exactly how the EEC system would work for your company. You get to ask all the questions you like and I’ll make sure you have the answers you need to make the right decision for you and your business. And I’ll probably tell a joke. Or two.
The "But What About..." Section
Q: Is this going to be another thing we set up and forget?
A: Nope! This is a living, breathing system that gets better over time. Like a fine wine, but for email marketing.
Q: What if our legal team is… particular?
A: Trust me, I’ve worked with the pickiest legal teams on the planet. Everything is created with enterprise compliance in mind. Your legal team might actually smile. (It’s happened before!)
Q: We already have welcome emails. How is this different?
A: Welcome emails say “hi.” The EEC system says “let me solve your problems and rock your world.” Slight difference.