Traditional email marketing is broken. Companies spend thousands getting people onto their list, then immediately start pushing sales messages. It’s like asking someone to marry you on the first date. Awkward for everyone involved.
After 11 years of studying subscriber behavior (and a background in behavioral sociology), I’ve cracked the code on what actually works. The Educational Email Course (EEC) system leverages three critical psychological principles:
Look, I get it. You’ve never heard of me. That’s actually by design (Hello, NDAs). I’m the ghost writer big brands call when they need their email list to stop being a money pit and start being a money printer. I’m the person your competitors wonder about when suddenly your email game goes from “meh” to “holy cow, how are they doing that?”
You know how everyone says “the money’s in the list”? Well, they’re half right. The money’s in knowing exactly what makes your subscribers tick. And that’s where I come in.
I don’t just write witty emails (though they are pretty fun). I dig deep into your audience’s psychology to figure out:
Investment: 60 min of your time and $1,000 (aka probably less than you spent on your last software subscription)
What You Actually Care About:
Your email list should be your secret weapon, not your team’s biggest headache. The EEC system turns those “maybe someday” subscribers into “take my money now” customers. Without the usual song and dance of constant discounts and desperate sales pitches.
Ready to make your email list work as hard as you do?
We’ll meet via Zoom and I’ll show you exactly how the EEC system would work for your company. You get to ask all the questions you like and I’ll make sure you have the answers you need to make the right decision for you and your business. And I’ll probably tell a joke. Or two.
Q: Is this going to be another thing we set up and forget?
A: Nope! This is a living, breathing system that gets better over time. Like a fine wine, but for email marketing.
Q: What if our legal team is… particular?
A: Trust me, I’ve worked with the pickiest legal teams on the planet. Everything is created with enterprise compliance in mind. Your legal team might actually smile. (It’s happened before!)
Q: We already have welcome emails. How is this different?
A: Welcome emails say “hi.” The EEC system says “let me solve your problems and rock your world.” Slight difference.